Why it’s important to write a good job description

A strong job description will help bring in the right candidates.

A strong job description will help bring in the right candidates.

HR professionals know that the importance of writing an effective and accurate job posting should not be underestimated. Not only does the job description help identify the appropriate candidates for the position, it will also help the person hired to fill the role know what their responsibilities are once they are on the job. 

According to the U.S. Small Business Administration website, some of the elements typically involved in a job posting are the job title, key duties and tasks. A description of the general nature of the job and its broader functions as well as insight on how the job relates to other positions within the company should also be included.

However, those are just a few of the things that should be present in a well-rounded job description. The more thorough the description, the more effective it will be. Other factors that may be included in a job description could be the location of the job, salary range and any equipment that will be used by the person performing the work. 

A poorly-written job description could hold your company back from attracting qualified candidates. Anelia Verala, the director of a New York consulting firm, tells the Society for Human Resources Management that job descriptions should be specific, not only including skills that will be used on that job, but how they will be used. She explains that the language in a job ad is often reflected back in the job applications, so pay attention to your company's culture and voice when writing a description.

Whether you have posted a job description or are thinking of doing so, incorporating the right elements will help your organization attract the talent you need. Use HR software to help track and manage candidates throughout the process.